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Ethics: A Word for All of Us to Live By
“The dietetics practitioner conducts himself/herself with honesty, integrity, and fairness … practices dietetics based on scientific principles and current information … presents substantiated information and interprets controversial information without personal bias, recognizing that legitimate differences of opinion exist … [and] assumes responsibility and accountability for personal competence in practice, continually striving to increase professional knowledge and skills and to apply them in practice.”—From the Code of Ethics for the Dietetics Profession“Everybody from CEOs to shareholders to investors are going to have to be asking themselves, not only is this profitable, not only whether this will boost my bonus, but is it right? Does it conform to some higher standards, in terms of how we operate?”—President Barack ObamaEspecially Important to Give Even When It Hurts
It's no news to any of us—the United States is officially in an economic recession that is predicted to last up to a couple more years. One of the unhappy byproducts of a recession is an increase in unemployment, and our profession is not immune. Any feelings of security we might have in terms of our jobs or our financial status these days seems tenuous at best.Accountability for Lifelong Learning
I am learning all the time. The tombstone will be my diploma.—Eartha KittPositive Attitude Goes a Long Way—In Dietetics and in Life
When you wholeheartedly adopt a “with all your heart” attitude and go out with the positive principle, you can do incredible things.—Norman Vincent PealePolitics Is Your Business
You have almost certainly heard or read the following, especially if you've attended ADA's Public Policy Workshop (PPW):Lesson Learned: Research Is Not Just for Researchers
Research. The very word used to send me running … away, that is.Bridge Across the Chasm: Helping People Eat Well on a Budget
Like me, I am sure you remember lectures and exercises from your community nutrition classes that were referred to as “eating on a budget.” And if you are like me, especially if you attended school during good economic times, you might not have taken these lectures and exercises as seriously as we should have—except maybe during our personal period of “relative poverty” known as a dietetic internship.Looking Outside Our Borders
When I'm not catching up on ADA-related reading, I especially enjoy biographies. If you read David McCullough's biography of John Adams, or watched the HBO mini-series based on McCullough's book that aired earlier this year, you may remember how frequently John and Abigail Adams were separated by hundreds or thousands of miles, with communications between them sparse and taking weeks or months to reach their recipient.Changing the Face of ADA
Shortly after the American Dietetic Association was founded in 1917, the 1920 Census reported our country's population was 89.7% white, 9.9% black, 0.2% Native American, and 0.2% Asian & Pacific Islander (1). (Not until 1940 was Census data obtained on people of Hispanic origin.) By the time ADA celebrates its 100th anniversary in 2017, it is projected the US population will be 17% Hispanic, 13% African-American, and 5% Asian-American, compared with 2007 figures of 15%, 13%, and 4%, respectively (2).Creating a Respected Brand
When we hear the term “brand,” we may think of a product we purchase in a store. For example, if you have to sneeze, you probably don't ask for a facial tissue, but rather name a particular brand. If you have had a chance to review ADA's new Strategic Plan, you may have noticed one of the strategies is “Create a respected brand.” What does “branding” mean for ADA and our members? Here's a definition that helps explain: Branding refers to the process of making a service, product or company (association) stand for a set of ideas in the minds of customers.
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