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Menu Labeling and Nutrient Analysis

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Research Research and Professional Brief
Point-of-Purchase Nutrition Information Influences Food-Purchasing Behaviors of College Students: A Pilot Study
Journal of the American Dietetic Association
Vol. 110Issue 8p1222–1226Published in issue: August, 2010
- Marjorie R. Freedman
- Rachel Connors
Cited in Scopus: 50
The goal of point-of-purchase (POP) nutrition information is to help consumers make informed, healthful choices. Despite limited evaluation, these population-based approaches are being advocated to replace traditional, more expensive, individual behavior-change strategies. Few studies have examined the effect of POP information on buying patterns of college students, a group with high obesity rates and poor eating habits. This quasi-experimental pilot project sought to determine whether the “Eat Smart” POP program affected food-purchasing habits of multiethnic college students shopping at an on-campus convenience store.