Despite the best efforts of health-focused associations and government agencies to deliver complete nutrition information to the public, the message does not always get interpreted as intended. Discussions of how much energy, fat, or other nutrients should be in the diet can often get translated into an overly simplistic and counterproductive demarcation of which foods and nutrients are “good” and which are “bad.”1 Although consumers' use of food labels is the frequent go-to suggestion as the basis for making healthful food choices, it is not necessarily a concept put into consistent practice, because “the density and design of nutritional information on food and beverage packaging plays a vital role in whether consumers pay attention.”2