This commentary defines energy drink products, describes the marketing strategies used to promote these products, and explores the potential safety, health risks, and prevalence related to their use. It also discusses actions taken by government and other stakeholders to address energy drink marketing to vulnerable populations in the United States, and explores US progress to implement recommended actions between 2009 and 2019. Vulnerable populations are defined as individuals or groups who are at higher risk of dietary and health disparities due to economic disadvantage, age, gender, race or ethnicity, cultural identity, or common risk behaviors.