This commentary defines energy drink products, describes the marketing strategies
used to promote these products, and explores the potential safety, health risks, and
prevalence related to their use. It also discusses actions taken by government and
other stakeholders to address energy drink marketing to vulnerable populations in
the United States, and explores US progress to implement recommended actions between
2009 and 2019. Vulnerable populations are defined as individuals or groups who are
at higher risk of dietary and health disparities due to economic disadvantage, age,
gender, race or ethnicity, cultural identity, or common risk behaviors.
Keywords
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Biography
V. I. Kraak is an assistant professor, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA.
Biography
B. M. Davy is a professor, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA.
Biography
M. S. Rockwell is an instructor, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA.
Biography
S. Kostelnik is a doctoral student, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA.
Biography
V. E. Hedrick is an assistant professor, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA.
Article info
Publication history
Published online: March 20, 2020
Accepted:
January 17,
2020
Received:
August 15,
2019
Footnotes
STATEMENT OF POTENTIAL CONFLICT OF INTEREST No potential conflict of interest was reported by the authors.
FUNDING/SUPPORT Funding for this manuscript was provided by Virginia Tech’s Department of Human Nutrition, Foods, and Exercise. No other financial or in-kind resources (eg, grants, fellowships or gifts) were received to support this manuscript.
AUTHOR CONTRIBUTIONS V. I. Kraak led the conceptualization of the outline, evidence review, and wrote the first draft. B. M. Davy, M. S. Rockwell, S. Kostelnik, and V. E. Hedrick contributed supporting evidence, provided analysis and feedback on several manuscript drafts, and developed the summary tables. V. I. Kraak coordinated all co-authors’ feedback and led the submission process. All authors read and approved the final submission.
Identification
Copyright
© 2020 by the Academy of Nutrition and Dietetics.
