Research Article| Volume 98, ISSUE 6, P695-698, June 1998

President's Page

Partnering with the Public—Presenting the 1998–1999 Board of Directors
      Giving customers what they want is the starting point for virtually any successful enterprise. The American Dietetic Association (ADA) has made great progress in recent years by relying on a dynamic series of customer-focused, market-savvy initiatives, “Creating the Future: 1996–2000 Strategic Framework.”
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