Abstract
Nutrition communications in recent years have placed a priority on reducing dietary
fat. Survey findings suggest this priority has fostered consumer obsession with and
confusion about dietary fat and contributed to misperceptions about healthful eating.
The obsession, confusion, and misperceptions about dietary fat and healthful eating,
in turn, have created obstacles to achieving dietary goals. This overview of consumer
knowledge, attitudes, and behaviors regarding dietary fat may allow dietetics and
other professionals to tailor nutrition communication efforts toward clearing the
confusion and better fostering success in reaching dietary goals. Nutrition communicators
are encouraged to work together to restore reason to nutrition messages and recommendations
and joy to food and eating in an effort to help consumers truly achieve nutrition
and health goals. J Am Diet Assoc. 1997;97(suppl):S73-S75.
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© 1997 American Dietetic Association. Published by Elsevier Inc. All rights reserved.
