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Making Wellness Delicious: Building a Healthier Chicago's FIT City Program

      For many consumers, “diet” has become a four-letter word, especially when it comes to dining out. Ordering from the diet, lower-calorie, or “healthy” section of a restaurant's menu feels to some people like they're depriving themselves of the very pleasure they hope to experience when going out to eat. As a dietetics practitioner, how can you help your clients overcome this mental block to healthful eating? Building a Healthier Chicago's (BHC's) new FIT City initiative seeks to answer this question by shifting consumer perception from the grim self-denial often associated with “diet” meals, to the enjoyment of “fresh, innovative, and tasty” dining options.
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      References

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